What are some of the tools we use?
We can follow any model the you prefer in “framing” a study to facilitate discussion & decision making. Example:
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Each brand is unique, but most brand building journeys follow:
Landscape Assessment: Understand the competitive landscape & consumer habits or needs.
Why? What? Use that knowledge to develop the brand’s purpose; then define it’s target consumer & product proposition.
How? Finally, set the “where to play?” and “how to win?” strategies & choices.
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There are four key moments in a consumer’s relationship with a brand:
Zero Moment of Truth (ZMOT) happens online, where a searching or browsing introduces a brand to a potential consumer.
First Moment of Truth (FMOT) is when a shopper decides to purchase a brand.
Second Moment of Truth (SMOT) is when a user experiences the product.
Third Moment of Truth (TMOT) is when a person becomes an ambassador, & shares on social media or leaves reviews.
We (both core & remote team) are your trusted boots on the ground & eyes in the market. Example:
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We collect information from a variety of sources including online search and in-store visits. We cross check and validate any data we share with our partners.
We can provide you with detailed reports (such as price audits, promotional activities) or invite you to join us on a virtual tour (while you are at your office desk).
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To gain further in-depth insights into a business segment, we conduct interviews with industry experts & stakeholders such as customers, brokers, government agencies, & logistics service providers.
We can also conduct research services such as “shopper (at shelf) behavior” observations, interviews & surveys with consumers.